How do you Republish your content?

In Today's world, the internet has taken away the traditional method of reading. Be it a newspaper or magazine or articles. All these methods have been converted into Digital mode.

You have been subscribed to online platforms to read the collective information. But there are high chances for you to likely miss the content from the website that you follow frequently.

If this is happening repetitively, readers are likely to miss the publication. This is when the republish is likely to become beneficial so the reader gets a second chance.

Republishing content is the process of republishing the content with slight modifications to increase the reach.

For better understanding, I would say Republishing is Recycling. During the process, you recycle your content to increase the performance of the domain. The best Digital Marketing Agency will help you achieve this

We are going to study in detail how to Republish your content.

Let's get started!

You know creating any kind of new content is a time-consuming process. So, the content requires a certain amount of time to give a shape to get the desired outcome. Blogging also works in the same way, it takes time, business, etc.

During this process, the content might not generate the ongoing traffic from google. This is when republishing your content comes into the picture.

To increase the traffic and reach, these contents get slightly modified and updated. The content can be changed in a very unique way.

This efficient method of optimizing the existing content is known as Republishing content or content republishing.

Though the process seems to be more like recycling the existing content, it requires a marketing strategy. There must be planning, formats, and reaching the target audience.

With little energy invested and some effort into the editorial plan, several contents can be republished. The effort to be put in by the providers is far lesser than that of creating original content.

Content Republishing can be done in several steps:

Analysis

You must know,
Which content would be beneficial to republish?
Do you know which blog can generate the most traffic?
Which content will not create much traffic and they are no longer up-to-date?

Finding Relevance

Which content is relevant to target the specific audience?
Which is the channel that is relevant for the target group?

Mark ups

Should the URL have to be changed?
Do the keywords need to be maintained or to be provided more?
Does content require a canonical URL?
Note: In either case, duplicate content must be avoided.

Republishing

Like content marketing, rescuing the content is also an efficient part of marketing.
The outreach can be optimized in a certain way.
For eg: Blog Posts that are shared on social networks and newsletter campaigns.

Facts say that blogging in the world of digital marketing is based on the Pareto principle. This means about 20% of your article shall produce about 80% traffic which is purely based on the performance of your content.

So I’d say that it is very important to know the analytics and identify the right content to generate traffic. One must pay special attention to those articles that were published a long time ago.

While you republish your content, it's important to not change the URL. Because if you change the URL, you will not get the benefits of republishing, especially if your backlinks for the article. Do not lose the traffic with broken backlinks.

Get to know the importance of why must you Republish your content:

Your content might be getting free traffic from Google, but this is actually out of date

This is not the traffic you want to get right?

Recycling your old content must be relevant. Remember, No Relevant Content= No Traffic.

Making substantial changes gives you a purpose to republish your content and helps you with promoting.

Isn’t your content ranking on the first page?

Statistics say that more than 91% of the people do not go beyond the first page.

In case you were on the top of the second page as well, imagine the amount of reach that you were about to miss!

Just by revisiting and republishing your content, you have more chances to get more shares and more links to your content as well, by this, you have a great chance of locating the article on the first page of search results.

But if you leave it, the chances are very close to zero. This situation will only let your position go down. Also, this might only help other people who publish relevant content and top the search results.

What type of posts do you regularly update?

If the topic of the content is prone to changes regularly, then your article must be regularly updated and should reflect the current trend.

For eg: If you take up the content on social media networks and their tools, you need to update the content regularly. Not just the new-age tools but also the ongoing changes to the old tools. This might help your audience to know about the features, thereby helping you with more reach. THE MORE THE REACH IS, THE MORE THE BUSINESS.

Post the New Post for the New Audience

Let’s say that you had a post on your site that was published a while ago. Though the article is out of date, you can still republish the same by modifying the content.

While you still make alterations, the post gets even better. Now that you have more purpose for the modified content, then why not take advantage of it?

You have Google Algorithm Changes

Google keeps changing its algorithm. Over the past few years, it has made a significant analysis of your content. This means that Google just doesn't focus on the match of certain keywords in your content, it tries to understand your content. So instead of just replicating these keywords in your content, think about related keywords and their synonyms.

It is going to become a success mantra if you know to make use of the current algorithm in a smart way, thereby you count on your ranking in the search results.

Here are the popular myths about Republishing Content, let's go through them one by one

Myth 1: “Content Republishing makes you lose ranking

Yes, you heard that right. This probability might get true when you provide a new URL with the old one. By this act, Google would have to re-index your content.

It's good to maintain the old URL when you Republish your Content

Myth 2: “ Google shall penalize for Duplicate content if is Republished”

People often confuse Republish with Duplicate content. It works very differently. But in reality, they do not penalize them, they just filter pages with duplicate content, it's just a filter.

Myth 3: “Republishing Content on the different platform will make you lose the traffic”

While this myth is partially true because when you republish your blog posts on various platforms like LinkedIn, google shall rank the page from the websites rather than the page on your website.

To overcome this, you have to do 2 things:

• You must wait to republish your content only when google indexes the content on your website.
• Ensure the content on Linkedin links back to your website. By doing this, google shall locate your original website.

So, once you are done with choosing the trending content to republish. There are tips to keep your content fresh and make it very interesting for your readers.

Know how much of your content needs to be changed

Well, in many cases you never know where to make the changes. Google search on the relevant topic will help you determine how much content has to be replaced and make the content fresh.

You can also reach out to some of the bloggers in your close space and tell them about your publication. This will help you earn new backlinks for your website.

You need to get the Technical stuff right

From the technical point of the level, the most important thing in Repushing Content is the URL. This makes sure that the backlinks that are pointing to your content will be intact after the update.

If this is not the case then, Google might drop you from ranking.

It is better not to include dates in your URL. If you include a title involving a number, then it is hard to maintain the URL for updated content.

If your URL includes any number in it, then you will have to republish a new one.

Republishing your content is the smart way to get more traffic to your website. It is a renowned part of several successful companies in the present, as they view it as a growth strategy.

But, better traffic should not be the only reason to republish your content but also to keep your content refreshed and updated as per the trend.

If you have a good strategy that holds the quality of your content, it will help you to generate more traffic.

Do not leave it as it is after you press the publish button and expect miracles to happen.

I hope that you have a basic understanding of Republishing content and we are happy to share the knowledge with you.

Are you still thinking about making the change? DO IT NOW!